Whois Privacy Protection, at times also referred to as WHOIS or Whois Privacy Protection, is a service that conceals the actual contact info of domain name registrants on WHOIS lookup sites. Without such protection, the name, address and email of any domain owner will be freely available. Giving fake details during the domain registration process or changing the genuine details afterwards will simply not work, as doing such a thing may result in the domain registrant losing their domain name ownership rights. The policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS info must be valid and accurate all the time. The Whois Privacy Protection service was launched by registrar companies as an answer to the increasing concerns about possible identity theft. If the service is active, the domain name registrar’s contact info will show up instead of the domain registrant’s upon a WHOIS check. Most domain names support the Whois Privacy Protection service, although there are some country-code extensions that don’t.