Web and FTP statistics are usually included in the standard web hosting service. They can show you how your Internet sites behave regarding popularity and visits, which can help you develop various sections or correct an advertising campaign. There are various pieces of software with which you can monitor the traffic to an Internet site and while some of them are more specific, there's a basic amount of information which they all display. This includes the everyday and the monthly visits, the referrer - i.e. if the visits came directly or from a third-party website, the most visited webpages, and so forth. This type of information can give you an idea of where most of the traffic comes from or which pages are more popular, so you're able to take measures and fix the content on the other webpages or start promoting differently, so as to bring up the number of visitors and the time they spend on the website. Consequently, this will enable you to increase your profits.