SSL, which stands short for Secure Sockets Layer, is a security protocol that enciphers the information which clients submit on an Internet site. If they input a username and a password on a login page or they buy services and products online and they type in their credit card information, the data shall be exchanged with the web server in an encrypted form, which means that an unauthorized third-party will not be able to see it. An SSL certificate will increase the security of your website and shall make it more attractive to consumers, but besides the cost for the SSL, you must spend more funds for a dedicated IP address, that's normally needed for the SSL installation. If you run a small e-commerce portal and your budget is tight or you are a part of a non-profit organization and you could find much better use for the capital, you'll be able to avoid the extra expense by making use of our services given that our cloud web hosting platform supports SSL certificates not only on a dedicated IP address, but also on a shared one.